People who buy fakes ignore the fact that trading of counterfeit is illegal. All the process involved in counterfeit trading is illegal, from how the fakes goods be manufactured, exported and sold. There are large chains of illegal activities related to the counterfeit trade.

According to the Global Anti-Counterfeiting Group (GACG), brand counterfeiting cause 17,000 direct loss of job across Europe, which 4100 of them are in UK. It results £768m reduction in the UK’s Gross Domestic product annually. Clothing and footwear companies in UK lose £727m in total per year. Those money could otherwise flow to the tax system that help to support education and health services.

People who buy fakes who not realize or not care about the negative effects of consuming fakes would cost. The cost is not the cash we pay when we buy fakes, but we will have to pay much higher social cost later on.