Market Research Footwear
I need statistics about the number of women in America who wear a size 9 (or above) shoe.?
This is for research paper for my direct marketing class.
I want to prove that there is a market for larger size shoes for trendy young women.
I am a marketing student who models. I am very tall and a size 12 shoe. I go to school with other tall lovelies who have trouble finding shoes they want.
Those lovley ladies count as primary sources but– I need “already done” research so that I can site my sources on a larger scale. Are there any secondary sources that are sharing this kind of info?
I searched nytimes.com and google and I did not find any relevant articles.
Is there a footwear/ shoe size national trade association or anything like that?
What other sources should I try?
Thanks.
You should be able to get that information from the National Shoe Retailers Association. (see link below).
I’ve also included a link to an article that talks about average shoe size.
Show-Me Institute Free-Market Field Trip No. 1: Shoe Shines