Market Research Footwear

By admin, September 1, 2009 6:49 am

I need statistics about the number of women in America who wear a size 9 (or above) shoe.?

This is for research paper for my direct marketing class.

I want to prove that there is a market for larger size shoes for trendy young women.

I am a marketing student who models. I am very tall and a size 12 shoe. I go to school with other tall lovelies who have trouble finding shoes they want.

Those lovley ladies count as primary sources but– I need “already done” research so that I can site my sources on a larger scale. Are there any secondary sources that are sharing this kind of info?

I searched nytimes.com and google and I did not find any relevant articles.

Is there a footwear/ shoe size national trade association or anything like that?

What other sources should I try?

Thanks.

You should be able to get that information from the National Shoe Retailers Association. (see link below).

I’ve also included a link to an article that talks about average shoe size.

Show-Me Institute Free-Market Field Trip No. 1: Shoe Shines


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