A modest beginning

It's hard to believe that a fashion icon of international prestige as humble beginnings! In 1906, Guccio Gucci started a small saddlery shop in Florence, Italy. Born into a family with a history of leather goods, Guccio leather was a talented craftsman with a eye for the style of European design.

Guccio began designing leather bags Knight during the days of horse-drawn carriages. As the the modes evolved over time expanded its offerings to include the premium leather luggage. It was not until 1938 that the first Gucci shop opened retail in Rome on the Via Condotti. Many of the original products sold in the shop first Guccio handmade by himself.

The growth of a legend Fashion

The universally recognizable Gucci leather handbag with bamboo handle was introduced in the fashion world in 1947. Several years later, distinctive brand belts became another of his red stripes hallmarks. The 1950s was a decade flag of the Gucci brand, which developed many Guccio of timeless classics that remain popular today. Besides the legendary handbags, continued to craft luxury travel pieces, shoes, ties and other accessories.

When the founder Guccio Gucci died in 1953, his sons took advantage of his stellar reputation by opening stores in several major cities throughout the country, including Beverly Hills, Paris, Palm Beach, London and Tokyo. Throughout the 1960s, the brand of celebrities have endorsed prominence as figures such notables as Audrey Hepburn, Grace Kelly, Peter Sellers, and Jackie Kennedy were seen wearing Gucci handbags and clothing. Rodolfo Gucci even designed the custom of "Flora" foulard especially for Grace Kelly. The famous "GG" logo was developed to commemorate the memory of its founding Guccio Gucci, and continues today as a mark of the company.

Turbulent times

Despite the prestige fashion house Image and international brand recognition, internal conflicts and mismanagement threatened the welfare of the company. The Gucci family was famous for its heated debates, colliding personalities, and rash business decisions. In late 1970, the fashion house was dangerously close to bankruptcy. One of the brothers, Maurizio Gucci, sold the business Fighting for Investcorp, a holding company in 1993.

A New Beginning

It was not until the 1990s when he was appointed Tom Ford of Gucci new Director General, that the fashion house enjoyed a resurgence of its initial popularity and prestige. New fashion collection by Ford in 1995, combined with the pop culture celebrity appeal supported by the likes of Madonna and Drew Barrymore, helped the brand regain their sense of exclusivity. Today, Gucci is one publicly traded company with a wide range of designer Gucci handbags, luggage, handbags, sunglasses, clothing, cologne, and footwear, among other offers.

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Article Source: ArticlesBase.com – History of a Fashion Icon: The Story of Gucci

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