What steps should be taken to promote the sale of a product of footwear in India.?

This is an issue of allocation.

UR depends on the budget. If ur pocket size is great …….. then u can promote ur products through media (television, magazines, newspapers …. etc.) through this channel can promote or ur shoes but it can also waste because it could address this market, when really dont need any footwear, but u can communicate to the mass market. O ………. If the size is small ur pocket then u can promote UR footwear through to banners, the board that advertising in any shoe store. In India, because people generally do not buy shoes and clothes, they only go for a new one and until one is available unleess of no use. And as he entered the shoe store for the customer will definitely have a look at the advertising banner or board, so in this way ur promotion can be done at the time of the need for the product

Made in Germany | Adidas — Growth in China