Footwear Market Research
Questions about Birkenstock (the sandal company)…?
Yes, this is for a project.
But I’ve done my research, and still have a few questions I can’t quite put my finger on (I’m a dude who cares nothing about fashion, and doesn’t really have foot problems…)
1. What/who would you say is Birkenstock’s Target Market? I’m assuming it’s rather wealthy people more concerned with comfort than price…but I’m unsure of age, gender,socio-class status, etc, or other classifications
2. What are some competitors of Birkenstock? Basically, other footwear companies that focus on comfort, and/or quality sandals…
3. What type of competitive structure would you say Birkenstock is in? (not sure what this question asks, so feel free to answer how you see fit.) I think it’s asking how Birkenstock has to market itself to get consumer attention and gain marketshare over other similar companies. But also maybe refers to distribution and/or other factors.
*Please be as thorough as possible in answers!
THANK YOU ALL FOR HELPING!!! BIG THANKS!
Cetainly target towards the young(18-30), both genders and white. I’m not sure about the wealthy thing (hippie’s or yippie’s), but defintely people who are concerned about quality, comfort and durability. Competitors would be Teva, Keen, Born or Clarks.
How to Research Your Target Market – SCORE Chicago CANTV 21
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