Reebok was founded in 1895 in Bolton, England by JW Foster. In its first incarnation, the company simply called JW Foster and Sons objective. Foster was simple: make a running shoe that enabled athletes to run faster. His solution was to add points to the bottom of the sole in a very few manufacturers of footwear using this technology.

Foster's was an elite clientele. shoes designed for the best athletes from around the world. In fact, several athletes the 1924 Summer Olympics were shoes designed by JW Foster and Sons.

JW Foster and Sons Reebok was not until 1958, when the grandchildren of Joe and Jeff Foster (TJ) renamed it. Reebok is the Afrikaans spelling rhebok, which is a species of African antelope. Writing was something of an accident. Joe and Jeff found the word a dictionary of South Africa that Joe had won as a young child.

The shoes were not available for the American market until 1979, when the firefighter American Paul ran Reebok shoes at an international exhibition. Reebok When we first launched in the U.S., costing $ 60 and were the most expensive shoe is sold at that time.

Reebok really took off in the 1980s, when women reach the athletic footwear market. While companies like Nike is still dominated Reebok when it comes to running shoes, Reebok was the lion among the competitors in aerobic exercise. The Reebok Freestyle was launched in 1982 (the superior version high in 1985), and quickly became a cultural sensation. The male version of freestyle, known as the Ex-O-Fit, followed shortly after. With bright colors and velcro straps, the Freestyle and Ex-O-Fit helped define '80s fashion.

During the 1980s, the popularity exploded in markets Reebok international branded ultimately be available in over 170 countries. In the last decade, Reebok has made alliances with the National Football League, the National Basketball Association and National Hockey League. Spokesmen for the mark of the likes of Jay-Z, Lucy Liu and Allen Iverson.

In January 2006, was Adidas bought Reebok for and became a subsidiary of the company. Adidas, which was formally one of the major competitors for Reebok, paid $ 3.8 billion. Later that year in November, the National Basketball Association and Women's National Basketball Association decided to replace the Reebok brand their goods with adidas adidas because it's known outside the U.S. and UK markets Reebok.

About the Author:

Jane Barron works for OddShoeFinder.com,a free online website that helps people find mismatched footwear.Get more information on deformed feet, corrective shoes or foot length difference.

Article Source: ArticlesBase.com – History of Reebok

amy winehouse – valerie – www.frills-of-fancy.co.uk