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By admin, February 28, 2011 6:06 am

Summarized the situation of China's shoe industry

China currently has more than 20,000 types of footwear enterprises, more than 5,000 exporting companies national authorities footwear production in 2003 nearly 70 billion pairs, accounting for 53% of world production, exports of footwear accounted 60% of total world exports and dominate the resources, labor, and prices have more advantage.
Since the product level, the current majority of exports Chinese shoe and remains the low variety, low price, generally $ 10 to $ 30, and many dollars, even below 10. For example, footwear production in China mainly low-end shoe store sales in the U.S. states, although in the United States, the shoe store also high-end can Measure "Chinese shoes" of the shade, but the price was lower than in Italy, Spain, Brazil and other countries' products, and all shoes Leather made in China are not their own trademarks and brands are the use of foreigners. Some of the same degree of shoes to be lower than market prices in the country of origin of foreign products, and some even lower than Vietnam, Thailand and exports to other countries.
View from export companies, private companies accounted for the most part, seen from the export area, mainly located in Wenzhou, Zhejiang, Fujian Jinjiang, Quanzhou, and Guangdong, Shandong, Sichuan and other regions and has established a number of shoe manufacturing base, the scale of exports, the current exports of 10 million U.S. dollars by below the turnover in 2200, accounting for nearly half the total number of exporting firms.
At present, China's footwear industry excess capacity, excessive number of exporting firms, a considerable part of the shoe manufacturing companies, particularly small businesses are widespread short-sighted. On the one hand, companies do not pay attention to scientific research, development, design, processing, or more than one kind of imitation Mutual copy nature, but few invest the necessary funds research, product development, very little investment of time and energy to participate in the series market research, analysis, etc. This led to companies in the international market information is not well informed, design product, the delay of style, the individual varieties, and poor comfort, not to mention causing the export of high grade, the price is not sold, the total market in the middle and lower pop. The middle and lower market emerging in Vietnam has been facing competition from producers of footwear and footwear exports have been seriously threatened. In response, some exporters do not strengthen, but a means to cope with lower prices. Some new export companies to get into the international market especially as the main strategy of low cost, while "foreign supply" also abound shoes low price can not increase prices. In the Canton Fair, China Companies killing each other competition, fierce, and profits of foreign investors is not uncommon. Moreover, because small-scale does not focus on product development and quality, ultimately leading to long-term footing in the international market can not escape the cheap route. About the Author

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